Goals
Growing small private digital marketing company to increase profit/revenue for company, growing from healthcare insurance vertical into other insurance, financial products and even retail.
Achievements
Design and UI/UX build and optimization on all property websites, display, email, social media. Branding of new properties and leading/executing rebranding or existing intellectual properties of Torchlight and it’s parent company ICH.
Created and scaled profitable lead generation channels in Google Ads, Bing and Facebook in health, medicare and auto insurance. Created and through iterative testing develop a lead nurturing campaign through email, sms and ringless voicemail to help improve the lifetime value of the consumer.
